Nike's Boston Massacre T-Shirts

Every baseball fan knows about the ongoing rivalry between the Boston Red Sox and the New York Yankees. Hell, even if you aren't a baseball fan you know about it. Well last season Nike put out a shirt that said 'BOSTON MASSACRE' to commemorate the two series sweeps of the Sox by the Yankees. Up until the recent events in Boston, the shirts have been sold at Nike Factory Store Outlets on the East coast. 

The timing couldn't be any worse for a customer to come across this shirt. Especially victims of the Boston bombings last week. A customer pointed out that the shirts shouldn't be sold anymore and the the salesclerk said they were beginning to take them down. A Nike spokeswoman sent out a statement reassuring people that the shirts were sold before everything happened in Boston and were meant only to represent the rivalry between the Red Sox and the Yankees. At first glance this can look really bad to someone who doesn't understand the ongoing rivalry. Nike did a great job at responding to the incident in a professional and timely manner.