Shedd Aquarium

This week we were asked to analyze the communication techniques of the Shedd Aquarium in Chicago. I started with their homepage, a well put together site that was easy to navigate and visually appealing. They had an interactive section that included different blog posts with relevant topics. April was fish month so they had a few YouTube videos with recipes on how to cook different fish. Their website also included little buttons that linked to their Facebook, Twitter, YouTube channel and Flickr page.

The Shedd Facebook page was very active. They post just about everyday, and sometimes more than once a day. Their posts are interesting and relevant to the target audience, which I would assume is a majority of parents with children.

Their Twitter was also extremely active. They tweet frequently and respond when people tweet to them. They had a trending hashtag while the name the beluga contest was going on, which shows they have a lot of followers (16,325 to be exact).

The Flickr page has 600 members and over 3,000 pictures uploaded into the group pool. I don't really use Flickr so I don't if those numbers are good or not, but the pictures were very pretty!

The YouTube channel was something that I thought was a great idea and that you don't see much of. They have 83 videos and 773 subscribers. They had a variety of different videos from recipes and tutorials to videos of meeting new animals at the aquarium.

Overall I was extremely impressed with the Shedd Aquarium's communication techniques. They are active and responsive with their followers. They keep their fans up to date and informed on what's going on at the aquarium. Keep up the good work Shedd!