Louisiana, Pick Your Passion

What's the first thing you think of when you hear Louisiana? The New Orleans Saints? Mardi Gras? Hurricane Katrina? Or maybe nothing because you don't know much about the state.

Well, their slogan is "Pick Your Passion" and for those who know about Louisiana they know that people from there are extremely passionate. Whether it's passion for their football team or any other sports team for that matter, or just passion for their hometown, the people of Louisiana are full of it. I think their slogan is an appropriate and effective one for sure. It represents the state well. 

With the devastation that came after hurricane Katrina, the tourism department of Louisiana feared no one would want to return to the southern part of the state which was once a popular tourism spot. They had to step up their tourism game more than ever before, and they did. They could either dwell in the past or move forward. 

Louisiana is the birthplace of jazz and that plays a big role in their identity. On the travel website you see their state slogan with a large picture of a man playing the trumpet. They are also known for their delicacies, such as gumbo. They emphasize many different types of cuisine and tell tourists where to go based on what they want to eat.

Louisiana's department of tourism has done a good job of bringing back the spirit of the state after they have gone through such hardships. I was impressed with their travel sites and home pages.