Six years ago, a fan set up a Facebook page to tribute 'World Nutella Day'. The page had over 40,000 likes on it. All was well in the world for Nutella lovers around the world. That is until the company that makes the delicious spread, Ferrero, decided they wanted to end World Nutella Day. They issued a statement to the creator of the fan page, asking her to take it down before legal actions were made. In response to the letter Sara Rosso wrote a post on the page saying, she was going to shutdown the page and all social media sites revolving around World Nutella Day on May 25. Fans of this page were not pleased, and many called the company crazy. Don't they know what good publicity is? Don't they know what FREE publicity is? It would be foolish for them to shut this down. They don't have to do anything to run this site and all it does it generate free, positive publicity for them. Why in the world would they want to stop that?
Luckily, the company came to their senses and decided to allow Sara Rossow to keep the page up and continue to celebrate World Nutella Day. Companies have to think about how their actions are going to affect their PR efforts. Ferrero was practically threatening someone for doing something positive for the company. Good thing they didn't follow through. Nice save, Nutella.
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