Lululemon's Sheer Brilliance

Remember earlier in the year when I wrote a blog about Lululemon's see through yoga pants that were recalled and cost the company hundreds in profits? Well, the company found the silver lining and turned this crisis frown upside down. They put released a new pair of yogas that supposedly show nothing and had people test them out. In a Lululemon blog they talked about how they were able to learn from their mistake and look harder into how to make their yoga pants the best they could possible be.

The blog post read,

“You may have missed that we had some issues with our black luon bottoms. The luon setback allowed us to take a hard look at every aspect of this fabric and how we design. Your (extremely) honest feedback made this possible … 

“And speaking of science, we even got some university scientists to help us developed a "sheer-o-metre" which measures the amount of light coming through the fabric while being stretched at varying degrees. 

“We’ve also re-engineered our luon bottom patterns in each and every style to minimize the stretching of the fabric. Basically, that means there’s now more fabric across the bum so it's not stretched from the get-go.” 

Good job, Lululemon. Way to turn a negative into a positive!